NerdWallet+

NerdWallet’s first ever paid membership program with the goal of rewarding customers for their good financial habits.

This was an incredibly rapid project to stand up in 6 months time to determine product market fit. I led the integration of the payment process, rewards program, and membership management with three separate partners.

Additionally, we stood up an investment product to allow users to invest in Treasury bonds and an Automated Investing portfolio. MVP began on Web but quickly pivoted to a Native first approach and saw significant user growth in the investment features.